I met Maggie at an event called “Women in Business.” I was eavesdropping on her conversation when we got to talking about her side hustle as a modern etiquette coach. We immediately clicked and I was so happy to work with her on rebranding her business. When I got to know more about her business I soon realized that she had invaluable services to offer but her brand identity was lacking.
I worked with Maggie to establish what her brand values were and what type of image she wanted to portray to her clients. The rebrand included: changing the name of her business (from Executive Class to Maggie Oldham Modern Etiquette Coach), creating an entirely new identity, implementing that brand throughout her various media channels including a website overhaul, and creating a social media campaign to announce the new and improved brand. I also gave Maggie the tools she needed to maintain the brand. I created several templates that could be used in social media and as marketing collateral. We had a one-on-one tutorial day where I showed her how to use Photoshop, WordPress and Mailchimp. She now has a contemporary and sophisticated brand that has helped attract new clients who might not otherwise have considered something such as modern etiquette. This project was done in collaboration with Jenn Raelene Goodson.