Juli Grigsby is a passionate academic and anthropologist whose work focuses on gender and sexuality, race and enthnicity, and feminism. I was tasked to create a brand identity and website that spoke to who she was as an academic. After talking with Juli and getting to know her work a little further I realized that her academic work is really informed by how she identifies herself and her own life experiences. I kept that in mind as I went through several iterations on the logo design. What resulted was a geometric mark represents the different facets of her identity and subject matter that not only create a foundation for her academic work but also weave into one another and inform one another. In order to make the website really personal to Juli we used her black and white photography throughout the site and even in the print collateral.